At Brooks we focus on the Run. We provide the best running experience through our products, with that in mind, we want to create a seamless process when it comes to choosing a product. This brings us to renaming our shoes. We understand that with all these names: Ravenna, Launch, Ricochet, Bedlam; how do we know which is your sole mate? Which shoe will support me?
Introducing “GTS”, by simply adding GTS to a neutral style shoe like “Launch,” we get Launch GTS. Now we know that this shoe is going to have the same fit, cushion level, and experience as the Launch, but will have support through our Guiderails technology.